10 Link Building Tactics That Will Skyrocket Your ROI

Inbound links are one of Google’s three most important ranking signals – the other two being content and RankBrain. This underscores how critical links are to your ranking on SERPs, or search engine results pages.

In a study, Backlinko found that the number of links from other websites that point to your page directly affects your Google ranking more than any other factor.

The study determined that pages with more inbound links ranked higher on Google – with the average number of backlinks your page needs to hit position one on Google being 35,000.

 

average number of backlinks your page needs to hit position one on Google being 35,000

 

Why should you care about ranking higher on SERPs?

Findings from multiple surveys including a study by Chitika confirm that listings at the top in Google’s organic search results receive the highest number of clicks and the rate declines sharply down the page.

The result at position one on Google’s first SERP receives 33 percent of the total search traffic. Position two receives 18 percent of the traffic while position three gets barely over 10 percent.

These percentages representing actual traffic drop steeply as you move down the search engine results page.

 

Percentage of Traffic by Google Results Position

 

Clearly, a higher position on SERPs represents a higher Click-through rate (CTR). Notice that the difference between one position and the next could be thousands of clicks.

Ranking at the top of the organic search results therefore means getting more exposure to potential customers – more high value traffic from actual users visit your website. Such exposure could significantly boost your Return on Investment (ROI). And the trend is the same across different search engines other than just Google.

 

Bing vs. Google CTR Curve
Image source.

 

This is how important link building is to your business. Much as it may appear demanding to build high quality links to achieve higher rankings and increase your ROI, there are strategies that you can follow to improve your visibility to search.

 

Here are 10 of these tried and true link building tactics.

1. Create high quality content

People link to your webpage as a way to recommend it to their own audiences. Unless you have good content on your site, there will be nothing for people to recommend by linking to you. This is why it’s critical to begin any link building strategy by creating great content.

Good content is also your bargaining chip when you are approaching other industry players for backlinks. To create high-quality content, consider writing long form articles enriched with relevant images, video and/or GIFs.

At least 1,142 words should be great for your posts. Such longer posts are likely to allow you more room to cover your topic deeper, making the post more resourceful to your readers.

 

Length of Typical Blog Post

Longer posts also have better chances of being evergreen, meaning that the content is always relevant to your target audiences.

With regards to loading your posts with images and video, notice that people increasingly prefer visual communication to text. Adweek predicts that up to 84% of all marketing communication is going to be comprised of video, images and other visual elements in 2018.

Be sure to research your topic well before you write. Once you create something that people are truly interested in, Google will take notice and send significant amounts of organic traffic your way. Soon you should start receiving organic backlinks from other websites in your industry. The more you produce valuable content the more popular you become and the more people link to you.

Your audiences will also share your content with their friends and followers on social media if they find it useful. This only serves to earn you more visibility, increasing your chances of earning high quality backlinks.

 

2. Invest in infographics and original images

Infographics can present a huge ton of information or data in an easy to consume visual format. Users can capture the information easily and quickly. Content writers thus like to share infographics to provide their readers with facts or figures that they cannot produce or have no time to put together on their own.

If you create information-packed infographics with attractive or interesting layouts, many people are likely to share them or refer other users to them through backlinks. Every time someone refers to your infographic on another site, you’ll be getting fresh links. And there’s no limit to how many people will want to refer to your infographic.

While it may take you quite a bit of time investment and even money to come up with a rich infographic, the payoff is tremendous if you do it right. These graphics also let you add links to them to direct visitors to other parts of your site – which is an added bonus.

Similarly, if you come up with your own creative images, people who encounter them online may find them interesting and use them in their posts. Attributing those images to you may mean adding an “image source” link to your site.

 

3. Write guest posts for other sites

Guest posts are still one of the most powerful ways to generate organic backlinks.

Start by identifying high authority sites within your niche or industry and approach the owners for a guest posting relationship. If you already have some quality posts on your site, you should have enough leverage to land a column on some high authority website or industry publication.

Either of these will allow people to come across your name and bio plus links pointing to your site. Most of your readers on such publications will be more than willing to link to your website as long as you have some valuable content there. You can find a list of 1500+ quality blogs that accept guest posts, classified by category at izideo.

If you don’t have time for guest posting, we offer Guest Post Service, simply fill out the form with your keyword(s) and URL(s), submit, pay, and then relax while we get to work.

 

4.  Transform your articles into YouTube videos, PDFs and eBooks

You would not be writing long form posts every other day. But you can transform large portions of the articles you have already written into other mediums that people love to consume as well.

Videos are particularly a popular medium; the reason is anyone’s guess. Humans are visual beings and videos are the most engaging visual content, with more than 70 percent of marketers saying that videos generate more engagement than any other form of content.

As such, if you repurpose your articles into videos and upload them to the second largest search platform on the planet, YouTube, you’ll be able to expand your reach and increase your inbound linking opportunities. The same applies to PDFs and/or eBooks that you create a submit to platforms that accept them across the Web.

 

5. Reach out to industry influences

There are people who already enjoy considerable amount of influence within your industry.

You can judge this based on the number of people who follow them on social medias. If such people endorse your product, a lot of people will be influenced to buy it. Similarly, they can drive a huge amount of traffic to your site if you work with them.

To bring influencers on board, look for something that you can offer them in return for their endorsement, such as linking to their websites yourself or mentioning them in your posts.

When you let them know about it, chances are that they will share that post on social media giving you more exposure and increasing your chances of getting organic backlinks.

 

6. Leverage the power of social media

Save for a few unconventional cases, everyone else is on social media today.

 

Social Media Use, January 2017
Image source.

 

As such, sharing your content on a social network with considerable level of engagement will let many people interact with your brand and ramp up your backlinking opportunities. Even more importantly, Google uses social media signals directly in its rankings.

A solid presence on the social platform can therefore boost your position on SERPs. Higher ranking equals more visibility to search traffic, and eventually better chances of earning backlinks.

 

7. Spend time on forum posting

Forums are a powerful source of referral traffic. People turn to forums to seek answers to a whole lot of questions. If you consistently provide valuable responses and frequently include one to two links pointing to pages in your site with important content related to the questions, you should receive a good number of backlinks from your readers.  

 

8. Engage in broken link building

You have likely followed a link only to see an error message saying the content you were looking for is unavailable; that’s a broken link.

 

404 Page Not FoundBroken links are a perfectly low hanging fruit as far as creating inbound links are concerned.

To leverage them, use a suitable broken link checker to identify dead links on websites within your industry or niche, then notify the respective webmasters asking them to redirect the links to pages on your website in return.

Caveat: ensure that your webpage has content similar to the dead link before offering it as replacement for the original page.

 

9. Try out the skyscraper technique

This technique involves identifying popular pieces of content within your niche and creating better contents with the same message but using different unique ways. Once your own content is ready, the next step is to approach people who have already linked to similar content asking them to consider linking to your content.

The idea is to call their attention to the additional value you’re offering on your post. Since they have shown interest on such content, chances are that they will often redirect their links to your page with little hesitation.

 

10. Track your backlinks

Just like you often track your keywords to improve your search engine optimization strategies, so should you track your backlinks with a backlink checker tool like SEMrush, Ahrefs or Majestic. Tracking your backlinks enables you to see how the links are performing.

Based on this information, you can calculate the ROI that various inbound links are generating and know which links need boosting to better drive the desired return on investment.

 

Last words

Not all links are equal. Google has rolled out a number of updates such as the Google Penguin that punish black hat SEO practices, so it is important that you gain links from authoritative domains and related to your business niche. If done properly, your link building campaign will bring you good results!