Beril Anyango

Local Business Reviews: Why They Are Important and How to Make the Most of Them

Local Business Reviews: Why They Are Important and How to Make the Most of Them

Online reviews and ratings play a critical role in brand perception, search engine rankings and conversions.

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Citation Building: The Key to Ranking on Local Searches

Citation Building: The Key to Ranking on Local Searches

There could be tens or even hundreds of local businesses matching your search criteria, but Google displays only three (Local 3-Packs) – the top three results in terms of search ranking.

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SEMrush Tools: Giving You an X-Ray Image of Your Competitor's Campaigns

SEMrush Tools: Giving You an X-Ray Image of Your Competitor’s Campaigns

With its complete suite of Search Engine Optimization (SEO) tools, SEMrush dissects your competitors’ Google Analytics accounts to give you a behind-the-scenes view of their campaign(s).

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10 Link-Building Tactics That Will Skyrocket Your ROI

10 Link Building Tactics That Will Skyrocket Your ROI

Inbound links are one of Google’s three most important ranking signals – the other two being content and RankBrain. This underscores how critical links are to your ranking on SERPs, or search engine results pages.

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SEO vs PPC: Which Is Better?

Whether to choose search engine optimization over paid search advertising is a question of balancing the pros and cons. Do you want a constant stream of visitors to your website long after you stop running a campaign or are you looking for a quick brand rollout?

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