Beril Anyango

Whether to choose search engine optimization over paid search advertising is a question of balancing the pros and cons. Do you want a constant stream of visitors to your website long after you stop running a campaign or are you looking for a quick brand rollout?

People are increasingly turning to voice search to look for information on the internet. Apparently, most people find it easier to talk than text. Searching by voice is convenient, quick, and you can do it on the go.

While many people think about off-page SEO in terms of inbound links and the processes of generating them, off-page SEO entails more than link building. It includes but is not limited to: