One of the latest game changer in local SEO world is without a doubt Google Local Services Ads (LSA). Is local SEO still worth the effort & investment?

“…Think about any schema.org schema that you could use on your pages. It will help us understand your pages better, and indirectly, it leads to better ranks.” – Google's Gary Illyes.

Online reviews and ratings play a critical role in brand perception, search engine rankings and conversions.

In this article I will show you how to track your Google Local 3-Packs and Google Local Teasers. Local 3-Packs and Local Teasers look superficially very similar.

There could be tens or even hundreds of local businesses matching your search criteria, but Google displays only three (Local 3-Packs) – the top three results in terms of search ranking.

With its complete suite of Search Engine Optimization (SEO) tools, SEMrush dissects your competitors’ Google Analytics accounts to give you a behind-the-scenes view of their campaign(s).

Inbound links are one of Google’s three most important ranking signals – the other two being content and RankBrain. This underscores how critical links are to your ranking on SERPs, or search engine results pages.

Whether to choose search engine optimization over paid search advertising is a question of balancing the pros and cons. Do you want a constant stream of visitors to your website long after you stop running a campaign or are you looking for a quick brand rollout?

People are increasingly turning to voice search to look for information on the internet. Apparently, most people find it easier to talk than text. Searching by voice is convenient, quick, and you can do it on the go.

At the end of November 2017, Facebook announced their new features to help charities and non-profit organizations, that can also be used for non-charity purposes.

Posting to your Instagram account from a mobile has its limitations, from slow connection, not enough memory to expensive mobile data or if you’re capturing images using a camera and then deciding to edit it on a desktop, and then, uploading it, can be a real drag.

The truth, the whole truth is that a website must first and foremost generates web traffic to rank high on SERPs (Search Engine Result Pages) and in order to achieve this, a high level of user experience (UX) and quality product(s) / service(s) / contents are necessary!

While many people think about off-page SEO in terms of inbound links and the processes of generating them, off-page SEO entails more than link building. It includes but is not limited to:

Millions of local customers are using internet every day to find local businesses on desktop and mobile. One easy way to increase your odds of getting...